Panoramic pictorial-advertising display apparatus



Sept 26, 1933- G. w. EscHENBAcl-l 1,928,012

PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS Filed May 6, 1932 7 Sheets-Sheet l Sept. 26, 1933. w. EscHENBAcl-l PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS '7 Sheets-Sheet 2 Filed May 6, 1932 llll IllllllllllllllllllH'l Sept 26, 1933- G. w. EscHENBAcl-l PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS 7 Sheets-Sheet 3 Filed May 6, 1932 vm w s m w w Sept' 26, 1933- G. w. ESCHENBACH PANORAMIC PIcToRIAL ADvERTlsING DISPLAY APPARATUS 5 Filed May 6, 1932 7 Sheets-Sheet 4 wzmt d Qww Sept. 26, 1933. G. w. EscHr-:NBACH 1,928,012

PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS Filed May 6, 1932 '7 Sheets-Sheet 5 .IN1/'en faz'.

Sept. 26, 1933. G. w. EscHENBAcH 1,928,012

PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS Filed May 6, 1932 '7 Sheets-Sheet 6 Inven for. Gusfavus WEScZenbac/Tz.

Sept. 26, 1933. G, w. EscHENBAcH 1,928,012

PANORAMIC PICTORIAL ADVERTISING DISPLAY APPARATUS 7 Sheets-Sheet '7 Filed May 6, 1932 Invert for.,

ESc/lenbac/z. MM Mfg .oznevS `Patented Sept. 26, 1933 -all vthe unitsbeingequal relativeto theirlfface This invention is an improvement' ori-my interchangeable block bill board patented June 9, l 1931, No. 1,809,378, and vthe principal object is to improve the construction, combination andar` rangementof parts of the bill-board apparatus whereby it will be much veasier to construct;asa semble and operate andl muchmore accurate asv to the timing of Athe intermittently moving parts, i.

and which also is much more durableinuSe and lo attractive in appearance.

- front advertising apparatus thatis unusually at'- tractive so that it will hold the attention Vo f the` public for a. long time so that inl` an (indirect manner the observers will become, familiarized with the advertising on the board while watching the automatic changes inthe panoramic pic tures associatedwith the advertising matter; To thatend I provide an apparatus having an open front 2O or face in the form of a bill-board withA the face made up -of a series of units .that can yall be used independently of one another or used to cojact with one another to produce marvelous results" in the Way of displaying advertising. Preferably f ranged in the form offa picture frame-that, in addition to having pictorial advertising thereon',

.'torial advertising lon the stationary units,

A feature of invention is shown in the means for intermittently drivingthe lms of the units at various speeds or so `that one ormore of the films travel at a' greater speed than the other .with the driving means so constructedthat theV lms can all be moved at the same speed; `but preferably vsome ofthe lms are drivenat 'a-slow mA speed, others at an intermediate speedfand'stillothers at a high speed. ,To that end Ip'rovide a main shaft which, when connectedtothe motion picture units, drives them at a 4unifdrrn'i-speed and above this shaft I arrange shafts ,for three otherspeeds, that is, low, intermediate and high speed, with the gears thereon varranged toldrive the lms in a steppedrelatonship' to one 2inother. That is, if the slow Yspeed shaft is inter- 5 relationship between thesemovements is deter- An object of this invention is to provide an operiv the units having moving picture films movable f intermittentlyacrosstheir faces in a prearranged order are surrounded by stationaryrunitsv arif are also brilliantly lighted with fluctuatingcol-- v ored lights that attract the Iattentionto the pic#v mittently driven to move a filma distance equal.; to the length across the face of a unit, the otheryqmview4 shafts can be driven twice and three timesthat distance, it being understood that -the stepped:

mined by the length `across the'iface` of .a; unit,

dimensions.

In' other 'word the endless films are all of vthesarne length and they are made vup o f anumbergofpictorial'advertising scenes, each equalr `in area and form so thatwhen intermittently moved onecr more steps'they will stopin exact vregister Withthe V face'jofjthe unit-With` which v`'they are connected softhat regardless as to the speed they.

are' driven the films all stop Vin position toform theirirespective part `o1"` a panoramic scene. Itfis understood that, if desired, all the films are driven i at the same'v speedV ifl all are` connectedto the same shaft.

nilophefobjet of' me' mvenmonfisftp provide a f bill-board having an open"front so that pictorial advertising scenes can be inserted into the'spaces of the Vstationary units from' thefront andals'o` they `ilms of l'the motion pictureunits-fcan b e changed from the front. That is, an entire .endless iilm can .be removed `'and' replaced by anothery one A`or one or more sections can be removed fromany or all the Vfilm'sfand replaced by others from the front of thebill-board so that none of the mechanism .80

bf the apparatus" need be V disulrbed while'` thang- 'ingfrom one advertisingft'another.1' Y "A feature of invention is shown.inthei means' *fori'illuminating the moving' picture scenes aswell f as the'scenes on the'stationary runits that' form a picturel frame 4arouiid theV moving Yfilms', which vmeans includes a pair of trough-like reflectors with electric lamps thereinarranged adjacent the front and at the lsidesvof the apparatus, andalso horizontall trough-like reflectors that extend cross-'Wise through the'apparatus, all of which are rocked by: afconnection tothe drive shaft .of their flectedlights willbe swept'both vertically and horizontally over the inner*surfacesjoltA the plates ,o r lmsjthat close lthe outer-ends of theunits,

whereby a varied'lighting eie'ct will appear'o'n the 1 iface ofthe bill-board." 1

lAnother feature of viriventim'is'shownA inar- Y i ranging transparent rollersv at the* outer ends of the units over which the motion picturelrns/are driven lso thatthe'etireareaofjthe films over` the" front fof-'the unitsfwill'jbefully illuminated.

- lIt isV understood'that these transparent rollelfs can bein'the form of glow bars to throw their varied cclor: lights onthe surfaces of the lmsekposed VAnother feature Y of *invention*` is shown infthej there of, wherebygfsectionsican be removed and ,ree

placedat will., [This feature of invention in' Vconstruction `of the endless lms and. support 11o I horizontal and1 vertical plate showing how they cludes the endless tapes thattake rthe strainy off Fig. 2 is avertical section online 2-2, Fig; 1,

'vi/entien, in which:

.rnatically and` othersomitted; and showing `the motion picture films, as vendless belts. f .Fig-3 is a,side-.view.of the gears ,for mtermit- Figure 1 is a front elevation of a panoramic pictorial advertising display apparatus that'is constructed in accordance :,with. thisrinvention;v showing moving advertising picture lmsin the center portion of the apparatus that are sur-` rounded by a number off stationary units arr' ranged in the form of a ypicture lf-rame.

with some of the parts indicated semi-diagram# .-.tentlydriving the movingl picture films.

thatshown'in Fig. 3.

Fig. 4 is aview of 'theV gears at vrightzangles to Fig 2, showing-a plan view of the mechanism for actuating the movingpicture films. androckingy '30. the trough reflectors. v withparts omitted -showing thedriving connec' Fig. 6 isa cross section online 6- 6, Fig. '5.

- tions from a single drive shaft. tothe lm driving' rollers. 1 Y Fig. .7 is a fragmental sectionalview analogous totheright hand endv portion of Fig; 2, showing center,moving pictur.e units idlev and the lm'ofm the top. and bottom units extended across .theirl` -front ends andengaging their 4transparent glow A' bar rollers. Y Y

Fig. v8` is a viewanalogous to Fig. 7, showing'f moving v.picture lms extended across the frontsl of theupper and. lowerunits V;so,theyf-operate in ip airs.

, Fig.- Qisan enlarged-fragmental section anali ogous to the upper portion of Fig. 8 showing the f ..rdetailedconstruction of one of vthenstationary'- unitsV and meansv for holding and replacing.y pic f torialadvertising therein. l

z vFi g .l0 igaxfragmental sectional View on line `10- -10, Fig. 9, showingoneof the stationary adl vvertising picture blocks in a front elevation.

. Fig..1.1 is an enlarged cross section. through one of thetransparent glow -bar rollers .showingth'e preferred.- form of `constructing them.

Fig. 1,2 is a frontl elevation .of the skeleton frame t detachedfrom the apparatus showingthepairs of'` ture units with the driving means andzrocking light reflector shown fragmentally.

...parallel .bars and .transparent roller in the.. innen1 `.rectangular openings.

L ...FigL 13 is afragmental perspective View. of a 1' ing it .connected .to eyeletsin oppositely arranged reinforcing tapes.A

are slotted'so "as to lcefitted together. at right i' angles .to one another; Fig-14 isa fragmental sectionv on line 1i-1`4l ofFig. 12. f Fig. 15 is'afragmental section 'on line 15-15',

Fig. 1 2', showing the arrangement-of thexpairs of .parallelv bars androllers as related to thevskelej ton'frame. f ,f Fig. 16 isa plan viewof one' of the moving'picf Figi-17- isa longitudinal vsection online ig'. 15, showing the detailed.constructionof the' rollers for moving the picture film, the-latter being shown' semi-diagrammatically and as an endof clearness in the drawing.

#picture film. Y

2 1 isY afragmental plan View of one of the link clips and parallel tapes for connecting and viefthami portionof Figqzs.; 1 Fig. iSfafra-gmental front-'viewoff'fafiilm `to form the eX erior 19 Vbetween'them;

less belt.

Fig. 18 is a section on line'18-18, Fig. 16, showing the feed roller with its spaced pins, and omitting the end gear and endless film for the sake Fig. 1 9 is a fragmental pian view of the 'feed ...roller and endless film showingthev latter'. providedA with oneof the link clips! that'aid in c on- ....necting 'the'sections of the film together.

Fig. 20 is a fragmental plan view of a sectional reinforcing the film parts or sections.

^ thev barbsjclinchedto join 'adjacenty edgesof 'lm Y sections.

Fig. 24 issa-n` enlarged fragmentaliview o f'the formed-of joined sections.

Fig.' 25.Y f Fig27-is an* enlarged-front'yiew"of afilm section shown reinforcedlby top and bottom flink '@*Figj22 isa section on the line 22 -22 of Fig. -.2l.showing the barbs of the link clip before they have been clinchedto join adjacent ends of film Fig. 2a is.A a-fragmentai backlview of the` sim section shown in Fig. 27.

Fig. 29=is an enlarged secv of Fig. 27. f f

Fig.-3-1'isa fragmental sectional view showing the top of one-section as rst attached to the'bot--.

barbsleaving the end- -barbs extended for con-` necting to the 'loWer'edge of-thel otherffilmv section.

Fig'.v y36 is aplan-viewof one -of thelower link clipsshowing center barbs for Lsecuring the film non fon --iine 294-29 anfenlarged section on line Sil-. O `of Fig. 217. v f

Fig. 32. isa view'an-'alogousto Fig.' 31 with'the `1ig;'35 is a viewanalogous to`Fig1V34 witha film Aedge-secured to the clip vbyV four offth'effinnerend barbs' of theltop link` clips.

Fig.'y 37 is aicentr'a-l section on-the 'line'B'Yr-e? Fig.. 36. Y

a filmsecured-"to the clip.

Fig.39. isia modiedvformof linkfclip, show-v .:a Fig. 40%is an enlarged fragmentalfsection-on the line Llil-40 Fig. v39.

angle irons-12. andzli and the end angle Yirons 14'and 15 that have adjacentA ends integralto form la 'solid frame in which the verticalbars 1 6 and horizontal bars .17 aresecured and arranged and interior openings 18 zand" The bars V16 and-"17 lare provided with-slots 2c and 21 attheirintersectingpoints so thatthey'- fit together to form fa very rigid' frame with lthe rectangular 'openings between them. ,'rhisslotting of the bars 16 and 17 is illustrated `in Fig.' 13 and, as seen therein; when the bar 16 is moved toward the barl'the parts Will telescope together` With vthe part 116 sliding into the slotl 21 andthe part v117V sliding into the slot 20 lwith the bars substantially 'at right langles to one another. The

Yends of these bars can be securedin the frame 11 in any suitable manner, as by brazing. 'g

Preferably the'apparatus 10 is constructed i the' form of a bill-board with an open iront and supported on posts 22 andy platform 23 asvindif f but interchangeable advertisingjunits 26 that form an'inner changeable frame Within the outer. l

cated in Fig. 1, Yand When-so used'is provided With an ornamental outer frame 24 in Whichrelatively permanent advertising matter Acan be shown. By this' arrangement of parts the moving picture units 25 are surrounded by a frame of stationary frame 24. Y i v The 'moving picture units 25 will first be ldescribed and as all are constructed substantially "alike a description of one and its driving means Will describe all.

' 'Each unit 25 includes the parallel side plates 27 that are secured't'oge'ther by crossspacing rods" 28 and between the plates the means. for kmoving the endless films 29 are 'rotatably secured. -In

' many vplaces in the drawings the spacing rods 28 and other mechanism are omittedior 'the sake of clearness in the drawings, but tnresepartsVv are shown in detail in Figs. 16 and 17.

The means for moving the endless lnis'29 Vin-` clude the feed roller30 adjacent the rear end oi the unit,l and in the front endl thereoiand adl jacent. the top andbottoni area pair of transparent glow bar rollers Sloverwhich the ilm 29 is extended and kept taut by the weight of an idleY roller 32 that holds the filminrelatively tight 4Contact with the glow bar rollers and also in conA tact With the idle guide rollers 33,34 and 35', all

of which have reduced ends or shafts journaled in sides 27.

v sitely arranged screws 40, see Figs. 7, 8,'9 and 17;v

i so

The roller 30` is provided with `spaced feedl pins' 36 that are arranged to extend through spaced holes 37 in the films '29 or similar holes 38 in the reinforcing tapes 39 on which the fi1ins'29 are preferably carriedfit being understood that when Y the films 29` are rcarried on the reinforcing tapes 39 that the holes 37 through the film and holesl38 through the tape are in register. l f.

The moving picture units 25 are constructed so they are interchangeable in `the inner openings 19 of the frame 11 or so that any one of the units can be fitted into any of the openings 1 9, and

they are detachably secured'therein by the oppo- Also each of the units 25 adjacent itsY rear end is provided with registering slots 41 ,in the sides 1'? foi' the drive shafts 42 on which the sprocket and gears/heels 43 and 44 are mounted.l That is',

' with its respective sprocket 45 secured on the v'end of each iilm drive roller 30. v

The slots 41 are arranged in the'inner ends of the sides 17 so the units can be inserted throughY the openings 19 and extended rearwardly untill the shaft 42 enters the slots 41 and also until the teeth of gear 45 are in proper mesh With `the teetnjV Y -the upper rollers in the .units d and4v underv the rollersiof units a, itbeing understood; `of course',

of gears 44, after Whicnthe unitfor unitslar'e secured in place.

` ing `means is through the .intermittenti gears and 515.; i' j. l

shafts 46'to 49 respectively. .f

across thefaces ofthezunits. The shaft 42 in .tier d is in driving connection with the shaft '49 through sprocket. 713, chain 'Z4,k sprocket 43 ljand y j It is obviousr that any or allfof the moving picture units' canlbe removed from' the :apparatus from the openfront thereof for, interchanging the f units or repairing them Whenthey getf'out of den Y In driving connection With'the shafts'42 are the'io'ur shafts 46, 47 48`and/49 thatfvaryasto the speed at lwhich they are'driven"andlthedrivf l As semidiagrammatically shown inFigs.' 2 and 3, themutilated gear 50 is mounted onshaft- 52,

and when thel apparatu'sfis. in use, is Constantly ;'k vdriven by aihotor A53 through 'a speed reduc-3 tion apparatus 54; The motor,-speed'reduction appliance and intermittent gears-50 and 511lare/ scribed yin Vcomplete fdetail,n it "being understood that ateachl revolution of the shaft 52 ,the gear'l 51 is also given one complete t'u'rngfthereby rotating the shaft 46.2 f f .old' inv the art so they are notjshown or vdef Sprocket' Wheels 5.5, `56andV 5Fl` arefsecured on v the Ashaft 46 4and v'connected by'v chains 58,;59and A to sprockets 61, '62 *and'63'fon-the respective' g shafts 47, 48 andv49jso'that vWhenftheshaft 46 is intermittently" rotated fthelothe'r. shaftsV and gears-'just mentioned Willbe idrivenr-The chains ofthe moving picture units can be driven at Ythe samespeed` or at ydifferent speeds by vplacing them Asiuustated in Fig. 2," mener a o picture units 25 is in driving connection With: thev 4shaft 46 through sprocket 64, chains 65, "sprocket 43, andidle sprocket'fi,A it being understood that and sprockets are arranged s'othat all the films .105 indriving *ofconriectionwith -one or'lall -f of.; the y` f of rnoving4 l1,1()fV each ofther units of tier `a is vso connected;v andv` .this driving' connection willv rotate thefshaft 42 twice which in"turn will move the lmsofjthe b one ystep orfa distance equal to'that acrossgthe face of theunits 25.

The tier c of moving picture units Ais inv'fdriving connection with 'the` shaftl 48 through sprocket The' shaft 48 is geared to make four, revolutions Y to one revolution of the shaft 46 'lso it `moves the lms in 'tiers of .units c four :times the. distance v` 'we `'70, chain' '71, sprocket43 and idle n,sprocket '72;V v e of the tiers of units ycan be placedin driving conv nection with any one of .the shafts-.'46,` to 49.1n-"

elusive butQforpthemsake of clearness, rthey are only shown in driving connection VFv'vith. the; shaft' lets "and r'quadruple'ts.

in Figs.- land 7 :the lms aL-lektend fror'nitliev bottom` to the top of the unitsriding'sidly over event theiilms arevv extended so *theyV ride-over 140.V Y Ihe units 25 have` open `tops vandbottomsl so Y they can be'connected together lin pairsftrip-l This' feature of finvention is illustrated in-Fig s.1, 7 and8 and, as `shown f that when so usedrhe nim isendiess and or s'uff cient lengthto reacli Yover vthe rollers Y as described, and also that-only one. of the rollers is driven.

In Fig. 8 the tiers of unitsa and b and also Y Y ,c andV d 'are vcoupled together.l It is obvious that any three ottheunitscan becoupled together l as described.

l Y Inrigs. 1,2, 5, '7.8, 9 and 17 the hans 29am semi-diagrammatically shown as endless belts or aprons 'butin practice they areY formed as illustrated in`Figs; 165il and 19 toe() inclusive. AsbestV 1 .Shown ,in Fiss. `25. .t0 28, inclusive, the-films 29 i are made up of detachable jsectionstdeach oi which is provid d With an upper glinkclipflvlbut vhas the inner brads 1 8 adapted to clinch and vhold the ;upperedge ofthe fili/n section withtwo 'end'hrads 79 adaptedto Y loe Yextended through to thelower edgeot the .nlm-section ley jorads 82` The link clip 77 has end h QlesjSand the nlm slots in the lower4 link c lipl tliat'is secured has holes[ 37 .at both v the top and hottoinioi its 'The bottomtrough 190 is provided With'anarrn 94 thatl is connected hy a rod95toanccentric l forced by tapes side ,e'dges t hat register and receiye thepins 36 0n the drive.r rollers 30 loyA Whichjrneans theglrns are driven.-

If .desiredgthe edges oigthenlnisf cangherein- .'39'fthatcanbe connected vto the Twojoi these :Ways: are lillustrated. 'in .Figs 2l; ,to 2li Yand 3g and 40.

,j In Figs. v 21 to Zeithetapes 39 ares-connected to link 'clips Z7 in variousways.

the'linkclips `77;.by eyelets 8 4 Withthedriving holes 38 offsetfroinztheendsro the clip 7:7, it A heingunderstood` that when the v nlm Vsections "16 are connected to this form of carrier theirouter y ',edgesare icarriedlilush -with theouter edges of 1 the tapes.'Vw 1 i' In-Figs.. 39 and Lifthe' clip. 'Z'IsShoWi-With endextensions that.;hook jinto,eyelets Y86 seo cured centrally in the tapes 39.1. .The purpose of' the vlink clips 'll and 81 is to facilitate the changingoi the nlm section fromthe-front vofthe Iappau ratus so as not Ato.'disturbithe interior inechanism 1 of the apparatus or remove tlfie-gunits:v

I .vious that by` disconnecting thebrads l9'frorn the vrecesses'i) that fthe/,upper-lin-k clip '7'71can loe renioined from iilrn section so it can he removed :and replaced by a similar nlm section; orinterchangedwithanother lnisection.

l It is understood thatthe films are-:transparent and I arrange electric `larnps back ofthem f for illuminating the pictorial advertisingrnatter i 'tl-lerecng.k l* i .fz .l I Y.

" fory the units 25 and have theirY ends `rliivotally these troughs .ar 'j 65 Thelightin'g meansincludes the vertical reflec-` tortroughs 8'? pivotally. mountedin recesses 38A adjacent the front and'to the sides 'of the-apparatusasoest shown' in Figf andl these vtroughs Vare''providedwith electric lamps 89.`v l AlsoIf-'providehorizontal reflector troughs 90..

that extendthroughrwindows 91 throughthevsides "mounted in v the side walisofnthe"apparatus'and eprovidedlwith vlamps 92,: and

also there is a trough 190 and 290, oo'th above V and helovv-the Yunits vZvtyas best shown in `Fig. 2.v

Alsofthere are other'windows -93 throughv the sides 17. adjacente@ veruai'tmughssv Seniat theflights froin'theflanips S9V can enteritheunits pin 9 6V on thesprocket 97 that isin'driving con- 'nectionfwith' the,v shaft 52 by .al chain 981' :and: sprocket 99-so that twhen the. apparatusis in use Aso that asthe rollers rotate theyvrthrovv1-vvari 4colofs along the inner surfaceoi the films.

1t is olecationbut is of illustration.A

through,

the reector trough 190 on yits pivoted ends. y 4 There is an arrn 94 at each end of they/ trough v190 that is connectedto its respectivevertical .I trough 871by a y V troughs and 290 are provided .with rearwardly link and also the horizontal extending arms 101 that are connected ..by..a link 192 with an arm 1(23 on thertrough 190 .sc that,

when the shaft 52is driven yall of thetroughs will rock togetherrto throw their variedylighits through the interior of the apparatus andlprefwill be constantly rgifzlredy erably the interiorwall of the apparatus are reriectors yoi? light to brightly-illuminate the iilms 29 when operatedl tol display vpictorial panoramic advertising. 'A l The stationary picto-rialy units that ,areldetachably placed inthe openings 28 andvvhich form an inner frame around the moving 4pictureilms are constructedas-shown inrny prior patentheretoiore mentioned. '.Pheseunits, as best .shown Figs. 9 andiconsistfofinner andfouteritransv parent colored plates 1G11 and 105 Withsheets 106 of pictorial advertising thereonbetweenthem and they are held infplace yi. clamps 1Q7;that

are detachahlyy inserted in' the lslots 103.135 de:

scrioed in my prior patent.r

It is obvious that thestationary units are -changeable or interchangeable andt that'alsothe moving picture units can-beYinterchangedlv/ith one4 kanother or operated VAas described.rv .As the operation of the apparatus hasheenefully de-v scribed, for' the sake-of hrevity, iti s notrepeated.

rEhe glova7 bars .31am-made of transparent material, as indicated'V in AFig. 11, and are surrounded transparentV cellophane 131 `in vari colore d strips so that the red in one position'will be opposite there-din another position on vthe periphery ofthe rollers, `as are other-colors. shown,

I' The-detailed constructionjof these rollers and their specific arrangement of the cellophane Will be-inade the subject-matter of a separate` applishown in this case or thepurpose 1 I claire as my invention l. panoramic pictorial advertising-display v 'apparatus including a housinghaving an open front, a skeleton frame secured in theiront of said housing having rectangular 'openingsthiere stationary pictureplates secured inthe cuter rectangular vopenings to form a picturev traine around the innerrectangular openings, moving pictureunits arrangedi'neach ofithe innery rectangular openings, a movingA picture film in each unit, a driving means including-high', low and intermediate shafts in driving connectionv with said films whereby they caribe-intermittently'moved to show varied panoramic pictures,

and lamps'rnoved by said driving means-for light# ing said stationary picture plates and moving picture lms.

2SA panoramic pictorialadvertisingdisplay v apparatus including. a housing vl'iavirig an: open in each unit, a driving yjrneans including high, 10W

and' intermediate shafts inr drivingronnection with saidnlrns whereby they can-be intermittently moved to show varied panoramic pictures,`

so Y' and lamps moved inrarcs by said driving means for lighting said stationary picture plates an moving picture lms.

3. In a panoramic pictorial advertising display apparatus the combination With a housing having an open front with. stationary and moving picture units arrangedtherein, a driving meansAV for intermittently actuating lms in the moving picture units, of electric lamps for` illuminating the films of said units, and means for constantly moving said lamps in arcs for the purpose speciiied.

4. Ina panoramic pictorial advertising .displayv apparatus, the combination with a housing having an open fronty with stationary and moving picture units arranged therein, a driving means for intermittently actuating iilins in the moving picture units, of vertical and horizontal reflecting troughs pivotally mounted in said housing, lamps in said troughs, and means tor constantly rocking'said troughs. j

5. In a panoramic pictorial advertising display apparatus, the combination with va housing having an open front with stationary and nioving picture units arranged therein, a" driving ineans l for intermittently'actuating films inthe moving `picture units, of pivotally mounted vertical reecting troughs arrangedadjacent the front and toward the sideso-r vsaid housing, lamps in saidA troughs, and troughs.

incansfor constantly rocking said 6. In a panoramic pictorial advertising display apparatus the combination with a housing having an open front, a skeleton frame the front thereof having rectangular openings therethrough,

' stationary units v,secured in the outeropenings of said frame, moving pictureunits in the inner,

opening of said frame, parallel sides to each of 40 thejmoving picture units havingvtvindovvs therethrough, a driving means for intermittently 'lr-oving the iilms of said rnovingpictureunits, of ver-` tical reflecting troughs pivotaily mounted adjacent the front and at the sides of said housing through,. stationary units secured in the outer openings of said frame, moving picture units fin the inner opening of said iranierparall'el sides to v,each of the moving picture units` having windoWs therethrough," a driving means for intermittently movingthe .lms of said moving pici ture units, of vertical reiiecting troughs pivotally mounted in recessesl adjacent the front and at the sides of said housings, lamps in said troughs, horizontal reflectingtroughs extending through the sides of saidmoving picture units` and having their ends pivotally mounted. in said housing, and means for constantly rocking vertical and horizontal troughs for-the purpose y 8. In a panoramic pictorial advertising display apparatus the combination With a housing hav-I ing an open front,1 a skeletonffraine secured in Atheffront ofsaid housing having rectangular openings therethrough, stationary'pictorial' ad-v vertising ,plates removably'secured in vthegouteropenings of said frame, moving picture units .having films thereinfparallelsides to said' mova four-speed drivelfor inter'mittentiyy actuating the lins in said moving pictureunit's,'=,o horizonv ing picture unitsfhaving windows therethrough, Q

.i tal and vertical troughs pivotally mounted in said.

housing; lamps in said troughs, and means for vconstantly rocking said troughs vto vsweepfthe lights through' the-interior'oi lsaidlli'oilllg @nil j, through the Windows of said sides to illuminate the stationaryand movingv picturejadvertising. "9. The combination setforthin claim v8 with,v

and glo-vv barsadjacent the Vfront vends ofjisaid moving pictureunits ovcrwhi'ch the rmoving* pic- K ture films' are extended.

Q10; A lpanoramic pictorial advertising display apparatus 'including a'liousing [having anfopen front, a skeleton frame .therein'having rectangular openings therethrough, moving picture units' "therein, cylindrical glow barspivotally' mountedv in thefront endsof said units, endless motion` picture iilrns extended over saidglowV bars, andy "I m'eans-for intermittently moving said lms; w

11. appara front, av skeleton frame therein, moving picture y unitsI mounted in `the, openingsk throughl said` frame, a driving roller. adjacent the rear end of A' vpanoramic 'pictorial advertising'displayA i tus including a housing having'an open and means for vintermittently driving saidrollers to actuate said iilms. Y* Y y Y, 124i Vpanoramic pictorial advertisingdisplay apparatus including ahousing having ariop'en i front, askeleton frame thereim'moving picture units mounted in" the openings through saidf frame, a driving rolieradjacent the rearend "off each unit,l "aA pair of transparent glovv bars pivotauymoumedaejacent meinem; end of each 'u nit,v an endless nlm for' eachfunit that is ex-v tendedover itsV .respective roller yand glow vloa1s,-.

` said films` being made up of detachable sections .y

so they can b'e-l'engthened to extend over 'tWo'or I vmore units and replaceable to'changethe pictorial t l i 125A features of said films, and means forv driving"V said rollers-toY drive said iilms. I

*t The Combination ser forth in claim 1iVv with@ v A rockingreilector troughsin'said housing, lamps in4 said troughsjandrneans for constantly rocking Asaid troughs to stveepjthezlights ofsaid-lamps Vover saidfilms. v

l an open front, ay skeieton framethereinmoving pictureunits in said' frameyeach unit' including Y va drive roller at itlcl endl anda pair oftransdetachably connecting saidsections,

' i 15; The combination setiorthfin claimV {14.'With`v' tosaid bars suband reinforcingtapes connectedstantially as described.

parent glow4 bars at itsiront end, of a Y1fn`ovii`ig *.picure nlm kfor eachfunt, Said nlmfformed off interchangeable sections, and Imetal clipharsforv f 14. In panoramic pictorial advertising displayk apparatus the combination with a` housing having l, vI

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